When you choose Aveda, you help care for the world you live in.

Explore our commitments. 

Jane Doe

Senior Strategist

Created with the art & science of pure flower & plant essences.

Jill Anderson


First beauty company using 100% post- consumer recycled PET.

John Smith

Senior Architect

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.

Michael Chase


From plants, non-petroleum minerals, or water.

Jane Doe

Senior Strategist

Cruelty Free

No Animal Testing Products are tested on people.

Meet our Team

Michelle Rushlow Wilson

Master Stylist & the owner of Essential Elements

Samantha Lodato Utter

Master Stylist & Extension Specialist

16 years experience

Growing up surrounded by family in the industry, Samantha always knew she was going to have a career in hairdressing. She has continued her education , and specializes in new color trends. The blow-dry finish at the end of your appointment, is what makes Samantha's skills perfection. She is always taking new clients, and is excited to take on new experiences in the hairstyling world!

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